Forms
(Brand Identity)
Established in 2018, forms is a fashion accessory brand that is proud of its graceful silhouette, delicate structure, and attention to detail. By working cross-functionally with the forms team, the new brand strategy amplifies the products’ merits while also paving new roads for a more inclusive, ever-changing environment of marketing and distribution. The resulting visual system celebrates the juxtaposition at play: both details and atmosphere, the explicit and the implied.
(Brand Identity)
Established in 2018, forms is a fashion accessory brand that is proud of its graceful silhouette, delicate structure, and attention to detail. By working cross-functionally with the forms team, the new brand strategy amplifies the products’ merits while also paving new roads for a more inclusive, ever-changing environment of marketing and distribution. The resulting visual system celebrates the juxtaposition at play: both details and atmosphere, the explicit and the implied.